Koblin

Where Timeless Elegance Meets Sustainable Innovation KOBLN aspires to become a globally recognized Saudi fashion brand, admired for its distinctive design language and meaningful connection with its audience. Our aim is to elevate Saudi fashion onto the global stage by exporting luxurious, minimalist designs that reflect Saudi elegance through a contemporary lens—defined by both quality and soul. Challenge Launching a new fashion label in a saturated global market required a brand identity that could balance Saudi cultural heritage with modern international appeal, while also communicating a serious commitment to sustainability. Solution Rasans developed a comprehensive branding strategy for KOBLN, crafting a refined visual identity, tone of voice, and storytelling framework that positioned the brand as authentic, premium, and eco-conscious—aligned with both local roots and global ambitions. Impact Conceived and brought to life at Rasans — From developing a distinctive brand name and crafting a logo inspired by the elegance of the seagull, to building a comprehensive brand strategy, defining product identity, and executing packaging, website, and digital touchpoints — Rasans delivered a holistic brand experience from concept to launch.