5 Proven Types of Content That Build Trust — Not Just Social Likes ✽

Likes are great. But they don’t always mean leads, partnerships, or purchases. If you want your brand to earn long-term loyalty and convert attention into action, you need content that people believe in.

At Entasher.com, we help brands in Egypt connect with top-tier content marketing agencies who understand this. Here are five types of content that consistently build real trust with audiences — and why they work.

1. Behind-the-Scenes Content

Why it works: It humanises your brand.

Audiences are tired of polished perfection. They want to see the journey behind the results. Share how your team works, what your creative process looks like, or how a product is built from scratch. Transparency makes you relatable — and relatability earns trust.

Example: A marketing agency posting a time-lapse of their brainstorming session for a client campaign

2. Client Results

Why it works: Numbers don’t lie.

If you’ve helped a client grow their revenue, increase reach, or achieve any specific milestone — show it. Not in a bragging way, but in a factual, clear, and visual format. Results help potential clients imagine what you could do for them.

Tip: Case studies and data-backed posts are gold.

3. Explainer Tips

Why it works: You’re providing real value.

When you teach your audience something useful, you build authority. Whether it’s a simple tutorial, a tip thread, or a quick video, educational content proves you know your field — and that you're generous with your expertise.

Example: A content creator sharing 3 storytelling tips for writing better Instagram captions.

4. Storytelling

Why it works: Stories create emotional connection.

People connect with people — not logos. Share the story of how your company started, a client’s journey, or a challenge your team overcame. Emotional engagement builds trust faster than any stat sheet.

Pro tip: Keep it real. Avoid corporate jargon. Focus on the human side.

5. Real Testimonials

Why it works: Social proof is powerful.

A good testimonial can do more for your credibility than a dozen ads. Whether it's a short quote, a video snippet, or a screenshot from a chat — let your happy clients speak for you.

Make it visual: Use real faces and real words — it’s more credible.

Final Thoughts: Trust First, Then Traffic

If your goal is to grow your brand, don’t chase likes — build trust. These five content types are not trends; they’re timeless strategies grounded in human behavior.

Want to upgrade your content strategy?
At Entasher.com, we connect you with top content marketing agencies that know how to build trust — and convert it into growth.