Social Media RFP Template (2025): Free Copy‑Paste RFQ, Scoring Matrix & Examples ✽
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By: Entasher
Skip the guesswork. Use this copy‑paste RFQ, run a structured evaluation, and get multiple quotations from verified social media agencies on Entasher.
Social Media RFP Template 2025 (Free Download) — Win Better Proposals in Less Time
Use a brief that’s clear, competitive, and impossible to ignore. Copy the RFQ below, compare agencies with a fair scoring matrix, and move from shortlist to kickoff in days.
FREE TEMPLATE • Updated Aug 2025 • Works in EG / KSA / UAE
Copy-paste RFQ
Scoring matrix
Fast timeline
Buyer FAQs
Why this works: apples-to-apples proposals, a rubric agencies respect, and a clear timeline that keeps momentum high.
Copy-Paste RFQ Template (edit in 10 minutes)
Drop this into your email or procurement portal. Price each line item, keep proposals comparable, and move fast.
7 Moves That Make Agencies Fight for Your Brand (in the best way)
- Lead with ambition, not admin. “We’re here to make our category impossible to scroll past.”
- Name your non-negotiables. Platforms, tone, languages, SLAs.
- Invite competition — politely. Tell them 3–5 firms are bidding. Pencils get sharper. Ideas get braver.
- Run a Q&A window. One clarification memo to all bidders levels the field and avoids politics.
- Score like a judge, not a fan. Strategy, creative, seniority, reporting, timeline, price — weighted, not guessed.
- Respect their time. Crisp asks get better work. That starts with your RFQ.
- Make the win public. Great agencies bring A-game when the partnership will be celebrated.
When the brief lands, the strategist starts sketching before the kickoff, creatives start pitching before pricing, and your brand becomes the deck they want to present all year.
Evaluation Scoring Matrix (bias-free, politics-proof)
Score 1–5 on each criterion. Multiply by weight. Highest total wins. Keep a short written rationale to defend the choice.
| Criterion | Weight | What good looks like | Score (1–5) | Total | Notes |
|---|---|---|---|---|---|
| Strategy & fit | 25% | Clear plan to hit KPIs, realistic channel mix, thoughtful tests | — | ||
| Creative quality | 20% | On-brand samples; motion-first; platform-native | — | ||
| Team & seniority | 15% | Named roles; relevant sector experience; strong QA | — | ||
| Reporting & measurement | 15% | Dashboard + monthly insights; clear attribution | — | ||
| Timeline & SLAs | 10% | Fast onboarding; response SLAs; content approvals | — | ||
| Price–value ratio | 15% | Transparent pricing; deliverables mapped to hours | — |
Pro tip: Attach the scored matrix to your approval email. Decisions sail through finance & leadership.
Suggested RFP Timeline (with fast-track)
Digital Marketing Services — choose your market
- Social Media Agencies (EG)
- Performance Marketing (EG)
- Google Ads (EG)
- Content Marketing (EG)
- Video & Animation (EG)
- Photography (EG)
Rule: keep the same slug and switch only /eg, /sa, /ae.
Top 10 FAQs (for buyers, procurement & approvers)
- RFP vs RFQ? RFP is longform and open-ended. This RFQ is pricing-driven but covers scope, KPIs, team, SLAs, timelines.
- How fast to get proposals? Usually a few days with a 3–5 day Q&A window and clear asks.
- Monthly scope for always-on? Per-platform post counts, story/reel volumes, community SLAs, report cadence.
- MENA paid budgets? Provide monthly bands per platform so bids are realistic and comparable.
- On-brand creative? Share brand books, tone, references; ask for 2–3 relevant case studies + samples.
- Compare fairly? Use the scoring matrix (weights: strategy, creative, team, reporting, SLAs, price-value).
- Retainer vs project? Retainers for always-on; projects for launches, audits, sprints, seasonal bursts.
- Platforms in 2025? Instagram, TikTok, Facebook, LinkedIn, YouTube/Shorts. Specify AR/EN per market.
- Reporting & attribution? Weekly dashboard + monthly insights: reach, ER%, saves, CTR, MQLs, ROAS/CAC, tests.
- Fast approvals & kickoff? Attach scored matrix + 3-line rationale; lock SLAs, roles, onboarding, go-live.
Ready to hire in days? One brief → multiple quotations.
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