Egypt Factory

L’Oréal has always been a leader in the beauty industry and it is now demonstrating its commitment to the Middle East and North Africa region by establishing a production hub in Cairo.<br /><br />Dedicated to providing the highest quality of hair color, skincare, sun protection, make-up, and perfumes products for this region.

This hub plays an important role in helping L’Oréal stay competitive in the Middle East and North African markets by offering faster delivery times for their products, localizing their offerings to better meet customer needs, as well as producing higher quality products. Additionally, this will create new jobs and opportunities for locals while also boosting economic growth in Egypt.
Studio7 successfully transferred these objectives into a documentary about the first L’Oréal factory in Africa.