How to Write an RFQ for Social Media Management (Template + Links to Verified Agencies) ✽
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By: Entasher
Use this guide and template to get comparable proposals quickly, then send your brief to verified agencies on Entasher.
Why your RFQ matters
- Clarity: Aligns agencies around the same outcomes and constraints.
- Comparability: Same inputs → apples‑to‑apples proposals.
- Control: Locks deliverables, timelines, and reporting before kickoff.
- Value: Better pricing and scope when the brief is specific.
Quick links — Social Media categories on Entasher
| Region | Category link | Also consider |
|---|---|---|
| All Countries | entasher.com/s/social-media-agencies-companies | Google Ads · Performance Marketing |
| Egypt | entasher.com/eg/s/social-media-agencies-companies | Content Marketing · Photography |
| Saudi Arabia | entasher.com/sa/s/social-media-agencies-companies | Video & Animation |
What to include in your Social Media RFQ
| Section | Details to request | Quality signals |
|---|---|---|
| Company & contacts | Company, industry, markets, decision owner, billing country | Clear ownership & response SLAs |
| Objectives & KPIs | Reach/engagement growth, leads, ROAS, CAC, SOV | KPIs tied to business goals |
| Scope of work | Platforms, post frequency, content types, community mgmt, ad mgmt | Granular deliverables & calendars |
| Creative & assets | Brand book, tone, required formats, access to assets | Spec examples, content samples |
| Analytics & reporting | Dashboard cadence, metrics, attribution | Sample reports & measurement plan |
| Timeline & milestones | Onboarding, launch windows, review cycles | Gantt / sprint plan |
| Team & seniority | Roles, hours, escalation path | Named leads & relevant case studies |
| Pricing & terms | Monthly retainer vs. project, payment schedule, taxes | Line‑item clarity, fair milestones |
Copy‑ready RFQ template (paste & edit)
Subject: RFQ — Social Media Management Services
1) Company
• Company name: [Your company]
• Industry & size: [e.g., FMCG, 120 employees]
• Markets: [Countries / cities]
• Contact person & title: [Name, Title]
• Email & phone: [name@domain.com, +XXX]
• Billing country: [e.g., KSA / Egypt]
2) Objectives & KPIs
• Business goals: [Awareness, leads, e‑commerce revenue]
• KPIs: [Reach, ER%, leads/MQLs, ROAS/CAC]
• Primary platforms: [Facebook, Instagram, LinkedIn, TikTok]
3) Scope of Work (price each line)
• Content plan & calendar: [x posts/week/platform]
• Creative production: [static, video, stories, Reels]
• Community management: [response time SLA]
• Paid ads management: [monthly budget range, platforms]
• Influencer collaboration (optional)
• Reporting: [weekly dashboard + monthly report]
Deliverables: [editable files, post copies, media, dashboards]
We provide: [brand book, previous content, access to assets]
4) Timeline
• RFQ sent: [date] • Award decision: [date]
• Onboarding: [start–end] • Launch: [date]
5) Team & Quality
• Team roles & hours per month
• 2–3 relevant case studies (links)
• Ad account/data ownership stays with client
6) Pricing & Terms
• Retainer / project pricing (before & after tax)
• Payment schedule: [e.g., 40/40/20 linked to milestones]
• Warranties / post‑launch support
7) Submission
• Deadline: [date & time, timezone]
• Format: one PDF (technical + commercial)
• Send via Entasher RFQ or email: [email]
8) Questions
• Please list assumptions and queries that may affect pricing.Pro tip: Send the same RFQ to at least three agencies so proposals are directly comparable.
Next step — send your RFQ to verified agencies
Browse Social Media Agencies and related categories like Google Ads, Content Marketing, Video & Animation, and Photography. When you’re ready, share one brief and receive multiple quotations fast.
Submit RFQs from this link — https://entasher.com/Tender/Create
FAQ
How many quotes should I collect?
Three is usually enough to compare scope, approach, and value without slowing decisions.
Retainer or project?
Choose a monthly retainer for always‑on growth across channels; choose project pricing for audits, campaigns, or specific launches.
Who owns the data and accounts?
You should retain ownership of ad accounts, pixels, and analytics. Grant agencies access with the right permissions.
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