The Cost of Hiring a Digital Marketing Agency in Egypt (2025): Retainers, Projects, and What Drives Price ✽
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By: Entasher
Last updated: Aug 9, 2025 · Reading time: ~10 minutes
Picking the right partner is easier when you know what work should cost—and why. Below is a realistic view of 2025 pricing for digital marketing agencies in Egypt, plus a practical framework for comparing proposals fairly. When you’re ready, post one structured brief and receive aligned quotes via Entasher’s RFQ:
Pro Tip
Start by browsing Egypt-specific providers on the Explore page or jump to Marketing Agencies in Egypt.
Typical 2025 Price Ranges in Egypt
These are directional ranges you can use to sense-check quotes. Actual numbers depend on scope, speed, seniority, and competition.
| Service | Common Pricing Structure | Directional Range (EGP) | Notes & When to Use |
|---|---|---|---|
| Monthly Growth Retainer | Monthly | EGP 60,000 – 150,000+ | Multi‑channel execution (paid + organic + content). Good for scale and consistent momentum. |
| Social Media Management | Monthly / per package | EGP 20,000 – 70,000 | Strategy, calendars, creative, community. Add media buying budget separately. |
| SEO | Monthly | EGP 25,000 – 80,000 | Technical + content + links. Expect a 3–6 month ramp for competitive terms. |
| Google Ads Management | Monthly / % of ad spend | EGP 15,000 – 60,000 (fees) | Fees exclude ad spend. Look for clear testing plans and weekly optimizations. |
| Content Marketing | Per deliverable / monthly | EGP 12,000 – 60,000+ | Strategy, briefs, production. Costs depend on depth, SME input, and volume. |
| Website (Corporate) | Fixed project | EGP 120,000 – 500,000+ | Scope, CMS, integrations, and design rounds drive variance. |
| Performance Marketing | Monthly / hybrid | EGP 35,000 – 120,000+ | Paid social + search + CRO. Seek revenue‑linked KPIs. |
Need a category not listed above? Check the full Egypt catalog on Explore or ask for it in your RFQ.
What Actually Drives Cost
1) Scope & Deliverables
Channels covered, content volume, and reporting cadence are the biggest levers. Define “done” clearly.
- Number of platforms, campaigns, and experiments per month
- Creative formats (static, motion, video)
- Depth of analytics & insights reporting
2) Speed & Seniority
Short timelines and senior hands-on involvement increase cost—but often reduce risk and rework.
- Turnaround SLAs (24–72 hours vs. weekly)
- Strategy workshops and stakeholder alignment
3) Complexity
Multi-language, multi-country, or regulated industries require specialized processes and QA.
- Multiple geos or Arabic/English content
- Compliance and approval workflows
4) Creative & Production
Video, motion, and studio shoots are separate cost centers. Budget accordingly.
- Motion graphics, UGC, or live-action shoots
- Editing rounds and licensing
How to Compare Proposals (Apples to Apples)
Use a structured RFQ so every agency responds to the same brief. For background, see Request for Quotation and general guidance like OECD Public Procurement.
- Goals & KPIs: e.g., “increase qualified demo requests by 30% in 90 days.”
- Scope: channels, deliverables per month, experiments per quarter.
- Timelines & SLAs: content turnaround, reporting cadence, meeting rhythm.
- Assumptions: access, data, brand assets, legal approvals.
- Pricing Model: retainer vs. hybrid vs. performance‑linked.
Post your brief once and receive aligned proposals here: Create an RFQ
Build Your Shortlist: Egypt‑Specific Directories on Entasher
Retainer vs. Project vs. Hybrid: Which Fits Your Situation?
| Model | Best For | Pros | Watchouts |
|---|---|---|---|
| Retainer | Ongoing growth, always‑on channels | Predictable velocity, cross‑channel learning | Scope creep if deliverables aren’t explicit |
| Project | Website, brand refresh, launches | Clear start/finish, fixed deliverables | Requires tight acceptance criteria |
| Hybrid | Always‑on + periodic campaigns | Flexibility, protects BAU and sprints | Needs strong governance and SLAs |
Governance, Reporting, and Contracts
- Weekly rhythm: 1 status call, 1 dashboard update, 1 backlog review.
- Monthly reporting: funnel KPIs, learnings, next month’s plan.
- Quarterly planning: channel bets, experiments, budget shifts.
For general procurement sanity checks, this high‑level ISO guidance is useful: ISO 20400 (Sustainable Procurement).
People Also Ask
How much should a startup budget monthly?
Lean programs often start near EGP 20,000–40,000 if scope is tight. Expect to add ad spend and production costs.
What KPIs matter most?
Pipeline and revenue indicators: qualified leads, demo requests, CAC, payback period, and ROAS for paid.
How quickly can I see results?
Paid can move in weeks; SEO is typically a 3–6 month ramp. Set expectations by channel in the RFQ.
Where do I find vetted agencies?
Start here: Marketing Agencies in Egypt, then post an RFQ: Create RFQ.
Ready to Compare Aligned Quotes?
Create a single RFQ and receive multiple comparable proposals from verified providers—fast.
Create RFQ on Entasher Explore Services by Country · About Us · Contact
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